Who We Are
b&hlab. — Beauty & Health Cosmetics Research Lab — is a professional cosmetics manufacturing company established at Sohar Free Zone, Sultanate of Oman. We were founded on a single belief: the Gulf deserves a world-class beauty brand it can truly call its own.
Born in the land of Frankincense, we craft premium beauty and health products that carry the soul of Oman — its ancient botanicals, its timeless elegance and its uncompromising commitment to quality. Every product we create is a bridge between Oman's rich natural heritage and the most advanced cosmetic science available today.
Our Brands
Under the b&hlab. umbrella, we have built a portfolio of four distinct brands — each designed to serve a specific need, a specific person and a specific moment.
SÉRVAE Professional is our flagship professional hair color system. Crafted for the hands of salon professionals, SÉRVAE delivers a 40-shade permanent color collection formulated with Omani Frankincense active and designed to perform at the highest level. From the salons of the Gulf to the beauty capitals of the world, SÉRVAE Professional represents the finest that Oman can offer to the professional beauty industry.
MIRELA brings accessible, vibrant and reliable hair color to the everyday consumer. Positioned for retail and online channels across GCC and ASEAN markets, MIRELA is for the woman who wants beautiful, long-lasting color without compromise — at a price that respects her budget and her intelligence.
SÉRVAE Men is our dedicated men's grooming line — a complete hair and beard care system formulated with the modern Gulf man in mind. Halal certified, alcohol-free and enriched with Omani Frankincense, SÉRVAE Men brings professional-grade grooming to the barbershop, the pharmacy and the home.
b&hlab. Dermatology is our clinical skincare line — dermatologist-tested, Halal certified and formulated specifically for Gulf skin. Designed to address the unique challenges of the GCC climate — intense sun exposure, dry desert air and high humidity — b&hlab. Dermatology delivers science-backed solutions across serums, moisturizers, SPF protection and targeted treatments. Every formula carries our Omani Frankincense signature and our commitment to clinical efficacy.
Our Home — Sohar Free Zone, Oman
We chose Sohar Free Zone as our manufacturing home for reasons that go far beyond business incentives. Sohar sits at the crossroads of the world — strategically positioned outside the Strait of Hormuz, connected to the GCC by road and to global markets by sea. It is a place where ancient trade routes meet modern infrastructure, where the frankincense trails of Dhofar connect to the shipping lanes of the Indian Ocean.
At Sohar Free Zone, we operate with zero corporate tax, zero GCC customs duty and one hundred percent foreign ownership — conditions that allow us to invest every available resource into what matters most: the quality of our products and the integrity of our formulations.
Our facility meets international GMP standards, our processes comply with ISO 22716 cosmetic good manufacturing practices and every product we release carries the Halal certification our customers in GCC, ASEAN and global Muslim markets deserve.
Our Vision
To become the leading professional cosmetics brand originating from the Gulf — a name that stands alongside the great beauty brands of the world, not in imitation of them, but as an equal, with a story and an identity entirely its own.
We believe that Oman has everything it needs to produce world-class beauty products. The raw materials are here. The strategic position is here. The heritage is here. We are here to bring it all together.
Our Mission
To manufacture and deliver premium, Halal-certified, clinically effective beauty and health products that honor the heritage of Oman, serve the needs of our customers across the Gulf and beyond, and prove that world-class quality can be made right here — in the Sultanate of Oman.
We do this by maintaining the highest standards of formulation, sourcing our active ingredients responsibly, certifying our products rigorously and building relationships with our distribution partners on a foundation of trust, transparency and mutual growth.
Our Promise
Every b&hlab. product is:
✦ Halal certified — alcohol-free, compliant with Islamic standards ✦ Dermatologist tested — clinically evaluated for safety and efficacy ✦ Frankincense enriched — carrying Oman's most precious botanical active ✦ GCC climate formulated — designed for the skin, hair and conditions of our region ✦ Made in Oman — proudly manufactured at Sohar Free Zone, Sultanate of Oman
From Oman. For the World.
We are b&hlab. We are just beginning.
